SAN FRANCISCO—Landa Lee, 76, was struck and killed by a vehicle while crossing Pine Street on Wednesday, September 16.

At 3:04 p.m. ,Lee was making her way across the corridor when a female,  in her forties, turned her Audi SUV left onto Pine Street and struck the victim, said SFPD Public Information Officer Albie Esparza.

Lee suffered multiple traumatic head injuries and was transported to San Francisco General Hospital in critical condition, where she later “succumbed to her injuries.”

Her death happened hours after an 8 a.m. press conference, held by District 6 Supervisor Jane Kim, who debuted 150 banners depicting the faces of local residents alongside the message, “Slow down! We live here.” The neighborly portraits hang from light poles along SoMa.

“These banners portray real residents and small business owners uniting across neighborhoods lines for a common goal–zero pedestrian deaths by 2024. I am committed to improving pedestrian safety not just in District 6, but in all of San Francisco,” said Kim at the press conference.

The safety banners are a component of the city’s Vision Zero SF program, which was adopted as a policy in 2014. According to its website, Vision Zero SF strives “to build better and safer streets, educate the public on traffic safety, enforce traffic laws, and adopt policy changes that save lives.” By making traffic safety the number one concern of all San Francisco residents and policy-makers, the campaign believes that enforcement of such hazards and precautions will pave the way to a safer and brighter future.

In regards to Landa Lee’s accident, Vision Zero SF took to their Facebook page to post: “We are deeply saddened to hear about the pedestrian death at the corner of Pine and Leavenworth this week. Our condolences go out to her friends and family.”

Every year 30 pedestrians die and more than 200 are injured on San Francisco city streets. According to Vision Zero SF, 70 percent of these collisions take place on 12 percent of the 49-square-mile metropolis. “The goal is to calm traffic, enhance visibility and improve the organization of our streets,” says the website.

According to the state Office of Traffic Safety, San Francisco ranks the worst area for walking-related traffic injuries in California. A new study by the city’s Department of Public Health and Municipal Transportation Agency found that 3 to 4 percent of more drivers yielded to pedestrians at intersections, where intervention has taken place. The difference between 84 percent and 87 percent exhibits that 419 more drivers yielded at peak commuting times per hour than before the initiation of the program.

Vision Zero SF comprises five Board of Supervisors members, including Jane Kim as the Chair, Norman Yee as Vice Chair, as well as Mark Farrell, Eric Mar and Scott Wiener. The Supervisors take on the position of Transportation Authority Commissioners.

To learn more about the city’s efforts in making San Francisco streets safe for all visit  the Vision Zero SF website.