SAN FRANCISCO—The co-founder of the popular clothing retailer, the Gap, Doris Fisher died on Saturday, May 2. Doris was born Doris Lee Feigenbaum on August 23, 1931. She died at the age of 94 surrounded by family. Her death was announced on Monday, May 4.
She co-founded the first Gap store in San Francisco on Ocean Avenue with her husband, Donald Fisher, in 1969. All credit was given to her for naming the store after the “generation gap.” In 1953, she married Fisher.
At Gap, she worked as Gap’s merchandising and the brand’s consultant, shaping its growth by influencing its style and identity until 2003 ,when she left the company.
In 2009, her husband and co-founder, Fisher, died of cancer at the age of 81. In 2011, she was inducted into the California Hall of Fame.
