SAN FRANCISCO— The Immersive Van Gogh exhibit has traveled from Paris to Toronto to Chicago and will finally open in San Francisco on March 18, 2021 at SVN West (formerly the Fillmore West). Producers say that social distancing measures will make the exhibit safe to visit despite the pandemic.
The exhibit uses 300,000 cubic feet of wall-to-floor projections of Van Gogh’s works including Starry Night, Sunflowers, The Bedroom, The Potato Eaters, and more, combined with music by Italian composer Luca Longobardi.
“The initial excitement to me was the intersection of technology and art,” co-producer Corey Ross said on the exhibit’s blog. “When I saw the show that Massimiliano Siccardi created in Paris, I really felt that I was seeing something completely new. I just think that there are so many future possibilities with this type of immersive experience.”
The exhibit sold out in Chicago and extended its stay. In San Francisco, March and April have already sold out, but tickets are still available through September 6. The exhibit will also open in Los Angeles in May.
Masks, temperature checks, and limited capacity will be required. Lights on the floor will provide markers for social distancing.
“Despite the setbacks and challenges of COVID-19 this past year, one thing is clear — the arts will be coming back stronger than ever in 2021,” Ross told Mercury News.