SAN FRANCISCO—An estimated 70,000 people will be attending Super Bowl 50 which will take place on Sunday, February 7 at the Levi’s Stadium in Santa Clara. San Francisco is gearing up to host the week-long Super Bowl City festivities leading up to the game, which will be taking place 40 miles north of the stadium.

San Francisco residents are being warned of heavy traffic during the week of January 30. In an interview with the San Francisco Chronicle, Super Bowl 50 Advisory Group member, Charlotte Shultz stated: “It’s going to be crowded. There is going to be traffic, and there are going to be streets closed. We’re a city that knows how to either take that in stride or complain about it.”

The City of San Francisco is urging locals and visitors to take public transportation during Super Bowl week. Officials have announced the reduction of street parking in the city by banning meters on streets hosting and surrounding festivities, as well as parking permits in numerous construction sites.

According to the Super Bowl 50 website, the main festivities will be held in San Francisco’s Embarcadero Area and the Justin Herman Plaza. All events will be free and open to the public. Events will include upwards of 35 musical performances, with a grand finale performance by Alicia Keys on February 6.

Other festivities will include the sports broadcasts of former players and experts, and the latest broadcast technology showcasing the progression of football equipment. Younger Super Bowl City attendees can also expect to enjoy games, photo-opps and meet-and-greets with former NFL players.

Tickets for the Super Bowl can still be purchased starting at $3,196; 31 percent below market price according to TiqIQ. For visiting patrons who will be staying in the Bay Area during the week of the game, they can expect to see an estimated 250-300 percent hike in ticket and hotel prices in San Francisco and San Jose. The least expensive airfare option currently being to fly into the Oakland Airport and commuting into Santa Clara and San Francisco for the game and festivities.