SAN FRANCISCO—Starting on Saturday, July 13, San Francisco’s de Young Museum will host an exhibit dedicated to local tattoo artist Ed Hardy. 

The new exhibit, titled “Ed Hardy: Deeper Than Skin,” takes a look at Hardy’s influential work over the last 40 years. It features drawings, paintings, prints, and three-dimensional works. The exhibit will also feature drawings by Hardy from 1950 along with photographs and tattoo designs that Hardy created when he was 10 years old. 

Hardy tattooed at his shop Tattoo City on Lombard Street in North Beach before retiring in 2009. 

This is the first exhibit of its kind to be featured at the museum, allowing tattoos to be held to the same standard as fine art. The museum is using the hashtag #ArtoftheTattoo and will offer special discounts for patrons with tattoos. 

On opening day, Hardy took part in the museums Free Saturdays: Opening Weekend Talk and conducted a book signing. Other events for the exhibit include Member Morning on August 16 and Access Day on August 19. 

The exhibit will be open at the de Young Museum from July 13 until October 6.