SAN FRANCISCO—Lionsgate’s The Hunger Games: The Exhibition has been set to appear at the Innovation Hangar at San Francisco’s Palace of Fine Arts Exhibition Hall starting February 2016. The 12,000 square foot exhibition will kick off with a six month run in New York City’s Discovery Time Square starting July 1.
Designed by theme park creator, Thinkwell Group, in partnership with Lionsgate and Imagine Exhibitions, the exhibit will allow fans to explore the world of Panem firsthand. Other world-class partners include Electrosonic, MC-2, Acoustiguide, Operators Event Network and Picsolve.
The exhibit features costumes, props and set creations. Seven galleries will be featured: District 12, The Tribute Train, The Capitol, Making the Games, District 13, The Fan Gallery, and Katinss’ Journey. Other highlights include costumes, such as The Mockingjay dress and armor and the girl on fire dress; artifacts, like the Mockingjay pin and Cinna’s sketchbook; and interactive, like the map of Panem, the game maker’s control table and a stunt choreography interactive set.
“This is an exciting and dynamic initiative growing our biggest global franchise and enabling fans to become even more engaged in the world of the hunger games,” said Tim Palen, Lionsgate Chief Brand Officer and President of Worldwide Marketing. “We’ve partnered with the leading companies in the event, exhibition, and attractions space to create an unforgettable experience that fans will love as part of our plan to extend our Lionsgate brands beyond the big screen and into location-based entertainment around the world.”
The exhibit in New York City has already proven successful, with high presales of tickets. Tickets went on sale April 21, 2015 starting at $22.50. The President of Discovery Times Square, James Sanna, said, “Sales for The Hunger Games: The Exhibition, have been robust with advance purchases outpacing any other film-based exhibition in the history of our venue.”
Lionsgate is also looking at opening theme park attractions to generate more revenue for the Hunger Games Franchise. According to Variety, they are also launching The Hunger Games Stage Round, a 1,200-seat theater near Wembley Stadium in England and a Jennifer Lawrence Franchise at Dubai’s Motiongate theme park, which will open next year.
The final movie in the series, “The Hunger Games: Mockingjay Part 2,” arrives in theaters on November 20.
