SAN FRANCISCO–On Tuesday, September 15, the annual Dreamforce Convention began, and will continue until Friday, September 18. The event is located at the Moscone Convention Center this year.

Dreamforce is an annual convention hosted by Salesforce, a cloud computing company that bases most of its revenue on customer service and the relationship they have with technology-based products. Salesforce was founded over 15 years ago in 1999, by a group of four men: Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominquez. Last year, Dreamforce reportedly contributed about $226 million to the city of San Francisco.

This Dreamforce Convention has already made a big splash with the public due to the fact that the Salesforce company hired a luxury cruise ship to house thousands of people participating in the event this year. The “Celebrity Infinity” luxury cruise ship has been deemed “The Dreamboat,” and is being docked at Pier 27.

The conference will include workshops, keynote speakers, and demonstrations of new products. On Tuesday, Dreamforce announced that they were developing a platform called IoT Cloud or, the Internet of Things, that will improve the analysis of data collected from devices connected to the internet.

The IoT is a new movement that deals with certain devices like public lighting systems, dishwashers, and other electronic appliances, to allow them to connect to the internet. The overall concept is to allow close monitoring of devices that are internet-connected. The IoT is meant to save customers the time and trouble of setting up and dealing with their own hardware.

Salesforce has other platforms, besides the IoT Cloud, which includes Thunder, Lightning, Wave, and a host of others. The IoT Cloud is expected to make its premiere sometime during the first half of 2016.

The CEO and co-founder of Salesforce, Marc Benioff, will not be the only business CEO speaking during the conference. Participants can expect the CEO of YouTube, Susan Wojcicki, the CEO of Microsoft, Satya Nadella and others to give speeches during this conference.

There will also be live performances by Foo Fighters, The Killers, and Gary Clark Jr. during a concert on Thursday, September 17 at Pier 70 that will benefit UCSF Benioff’s Children’s Hospital.