UNITED STATES—Pandora embarked on a new free live concert series for the modern virtual world on Tuesday, July 28. Pandora started their new series with country artist Kane Brown. Fans were able to tune in 15 minutes early for exclusive pre-show activities including artist trivia, and other Pandora Live events.
The series will all be free and open to the public and can be accessed via a personal computer, smartphone or tablet by logging on to the Pandora website at Live.Pandora.com. Some concerts might be re-broadcast on SiriusXM at later dates. Participants may not always be virtually admitted to the concert, as it will be on a first come, first served basis.
There will be some some occasional surprise guests and artists in various genres of music that include country, Latin, R&B, pop, and rock will able to not only see their favorite performers and find new favorites. Fans can interact with virtual meet and greets and some Q&As with their favorite artists. Pandora acquired exclusive merchandise, and customized it to create limited-edition fan giveaways that represents the artists that preform.
Pandora is a subsidiary of SiriusXM. Denise Karkos is the Chief Marketing Officer at SiriusXM and Pandora.